Channel & offer plan
Audience hypotheses, campaign objectives, message angles and a clear reason for someone to act.
02 / Earn the next click
When it makes sense
For businesses with a clear offer, a working conversion journey and a budget to learn from paid acquisition.
What the work
can include.
Your proposal turns this capability into a specific deliverable list, with clear boundaries.
Creative test plan
Concepts, hooks, copy and agreed formats for Meta or TikTok, with variations that test a specific idea.
Campaign execution
Account review, campaign setup and agreed management inside client-owned accounts.
Learning & reporting
A concise view of spend, conversion quality, what we learned and what we will change next.
From brief to handover
Check the offer, account and destination
Launch a small set of clear hypotheses
Review the evidence and iterate deliberately
What we need from you
Account access, customer insights, approved product claims, usable footage or product assets, margins or sales economics, and an agreed media budget.
How we judge the work
Qualified leads or purchases, acquisition cost and downstream customer quality. For ecommerce, we also look at margin and repeat purchase context.
Scope, made clear
Ad spend is paid directly to the platform and is separate from agency fees. Creator sourcing, shoots, tracking integrations and landing-page builds are separately agreed. Results depend on the offer, market and budget.
See the thinking
A direction
you can see.
Explore a self-initiated concept. An illustration of our creative thinking, with no client results implied.
All selected concepts ↗
Ecommerce / BeverageONDA — A brighter everyday ritual.
Self-initiated concept · Brand & campaign direction
A little clarity
Before we start.
Can you manage both Meta and TikTok?
Yes, where each channel has a clear role. A smaller budget is often better served by a focused first channel than by splitting it across too many tests.
Do you guarantee a ROAS or lead volume?
No. We agree the work and the measurement plan, explain uncertainty and report actual results. We do not guarantee revenue, a return on ad spend or a set number of leads.