One distinctive world
A tight colour system gives packaging, imagery and campaign assets a shared visual memory.
Self-initiated concept / Ecommerce / Beverage
ONDA.
A brighter everyday ritual.
A self-initiated brand exploration for a fictional botanical drink. The brief: create a recognisable world that could travel from shelf to feed to storefront.
The idea
One direction.
Room to grow.
A category full of muted wellness cues calls for a different kind of energy. Cobalt blue, fresh lime and confident typography make the product the centre of the story.
Illustrative message
A little brighter. A little bolder. Your everyday, refreshed.
Product before decoration
The can, the ingredient cue and the headline each have a clear role. The concept keeps the product easy to recognise at a glance.
A repeatable campaign direction
The same visual language can support a first-purchase story, product education and a returning-customer message.
The outcome
A system
to build on.
A cohesive identity and campaign direction, illustrated through a product-image concept. Storefront, advertising and email applications are proposed extensions, not shipped client work.
Concept imagery is AI-generated. No client relationship, live campaign, user research finding or commercial result is implied.
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