Journey & flow map
A prioritised view of the moments that matter: welcome, activation, abandonment, post-purchase and re-engagement.
03 / Make the relationship last
When it makes sense
For stores, SaaS teams, real estate businesses and staffing agencies that need customer, client or candidate follow-up built into their marketing.
What the work
can include.
Your proposal turns this capability into a specific deliverable list, with clear boundaries.
Copy & design
A connected message sequence and reusable email design adapted to your brand.
Implementation & QA
Agreed flow configuration, segmentation, triggers and device checks in your existing email platform.
Campaign rhythm
A practical campaign calendar and reporting view for ongoing lifecycle work.
From brief to handover
Map the journey and its gaps
Write and build the priority flows
Check triggers, launch and improve
What we need from you
Access to your email platform, permission and consent records, product events, purchase data, brand assets and any existing flows.
How we judge the work
Relevant actions after a message, flow completion, unsubscribe trends and customer value. Opens alone do not tell the whole story.
Scope, made clear
Platform subscriptions, custom event engineering, migration and SMS are separate scope decisions. We do not purchase mailing lists or send campaigns without the necessary permissions.
See the thinking
A direction
you can see.
Explore a self-initiated concept. An illustration of our creative thinking, with no client results implied.
All selected concepts ↗
SaaS / ProductivityPACE — Less noise. More forward.
Self-initiated concept · Brand & campaign direction
A little clarity
Before we start.
Can you work with our current platform?
We review your platform and integrations during scoping. We confirm implementation support before committing, rather than asking you to migrate by default.
Which flows come first?
The answer depends on the business. For a store it may be welcome and post-purchase; for SaaS it may be activation and trial nurture. We prioritise by opportunity and data readiness.