Logo design
Original creative directions, a refined logo suite and final vector files ready for everyday use.
01 / Build the foundation
When it makes sense
For new businesses finding their place, or established brands whose story has outgrown their identity.
What the work
can include.
Your proposal turns this capability into a specific deliverable list, with clear boundaries.
Visual identity
Colour, typography and a flexible visual language for the places your brand actually lives.
Brand guidelines
Practical voice and usage rules that help your team apply the finished identity consistently.
Launch assets
The agreed social, stationery, advertising or email assets, produced and ready to use.
From brief to handover
Understand the business and audience
Agree the positioning and creative direction
Develop, refine and document the system
What we need from you
Your product, audience knowledge, existing research, competitors, current assets and one person responsible for final approval.
How we judge the work
Clarity of the proposition, consistency across touchpoints and whether your team can confidently use the finished system.
Scope, made clear
Naming, trademark clearance, packaging production, photography and additional applications are scoped separately. Trademark registration requires specialist legal advice.
See the thinking
A direction
you can see.
Explore a self-initiated concept. An illustration of our creative thinking, with no client results implied.
All selected concepts ↗
SaaS / ProductivityPACE — Less noise. More forward.
Self-initiated concept · Brand & campaign direction
A little clarity
Before we start.
Do we need a full rebrand?
Not always. A messaging refresh or a clearer visual system may solve the problem. We look at what is working before deciding what to change.
What do we receive at handover?
The agreed final files and a usable brand guide. Source formats, licences, ownership and payment milestones are listed in your proposal.